* { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --header-height: 80px;
  /* Typography - Loud! OOH brand */
  --font-heading: 'Montserrat', system-ui, sans-serif;
  --font-body: 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --weight-heading: 900;

  /* Type scale: 16px body · restrained headings */
  --text-h1: clamp(1.875rem, 2.8vw + 1rem, 2.75rem);
  --text-h2: clamp(1.375rem, 1.2vw + 1rem, 1.75rem);
  --text-h3: 1.25rem;
  --text-h4: 1.125rem;

  --text-body: 1rem;
  --text-body-sm: 0.9375rem;
  --text-caption: 0.8125rem;
  --text-label: 0.8125rem;

  --leading-body: 1.5;
  --leading-body-relaxed: 1.6;
  --leading-heading: 1.15;

  /* Colour */
  --color-navy: #0E1E3C;
  --color-orange: #FF4A00;
  --color-primary: #FF4A00;
  --color-text: #1a2332;
  --color-text-muted: #4d5969;
  --color-text-soft: #6b7789;
  --color-border: #e2e6ed;
  --color-surface: #f5f5f7;
  --color-page: #ffffff;

  --radius-card: 12px;
  --shadow-subtle: 0 1px 3px rgba(14, 30, 60, 0.06), 0 1px 2px rgba(14, 30, 60, 0.04);
  --ease-smooth: cubic-bezier(0.25, 0.1, 0.25, 1);

  --radius-lg: 12px;

  /* Uppercase Montserrat tracking scale */
  --track-display: 0.008em;
  --track-section: 0.018em;
  --track-subhead: 0.028em;
  --track-label: 0.045em;

  /* Layout - generous Northern-style spacing */
  --space-1: 8px;
  --space-2: 16px;
  --space-3: 24px;
  --space-4: 32px;
  --space-5: 48px;
  --space-6: 64px;
  --space-7: 80px;
  --page-max: 1140px;
  --content-max: 46rem;
  --gutter: clamp(1.25rem, 3vw, 2rem);
  --radius-sm: 4px;
  --radius-md: 6px;
}

html {
  scroll-behavior: smooth;
  font-size: 100%;
  -webkit-text-size-adjust: 100%;
  background-color: var(--color-page);
}

body {
  margin: 0;
  min-height: 100%;
  background-color: var(--color-page);
  color: var(--color-text);
  font-family: var(--font-body);
  font-size: var(--text-body);
  font-weight: 400;
  line-height: var(--leading-body);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  font-feature-settings: 'kern' 1, 'liga' 1;
}

/* ── Heading system - Montserrat Black, uppercase ── */
h1, h2, h3, h4, h5, h6,
.section-heading,
.hero h1,
.cta h2,
.cta-label,
.related-header h2,
.insights-hub h1,
.toc-label,
.chart-title,
.insight-tile-title,
.guide-list-title,
.audience-card h3,
.audience-card-title,
.verdict-card h3,
.sme-title,
.data-table th,
.d-headline,
.d-info-value {
  font-family: var(--font-heading);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
}

/* Display - large caps need minimal tracking */
h1, .hero h1, .insights-hub h1, .cta h2 {
  letter-spacing: var(--track-display);
}

/* Section headings */
h2, .section-heading, .related-header h2 {
  letter-spacing: var(--track-section);
}

/* Subheads & card titles */
h3, h4, h5, h6,
.chart-title,
.insight-tile-title,
.guide-list-title,
.audience-card h3,
.audience-card-title,
.verdict-card h3,
.sme-title {
  letter-spacing: var(--track-subhead);
}

/* Small caps labels */
.toc-label,
.cta-label,
.data-table th,
.guide-list-tag {
  letter-spacing: var(--track-label);
}

.faq-question {
  font-family: var(--font-body);
  font-weight: 600;
  letter-spacing: 0;
  text-transform: none;
}

h1, .hero h1 {
  font-size: var(--text-h1);
  line-height: var(--leading-heading);
}

h2, .section-heading, .cta h2, .related-header h2 {
  font-size: var(--text-h2);
  line-height: var(--leading-heading);
}

h3 {
  font-size: var(--text-h3);
  line-height: 1.3;
}

h4 {
  font-size: var(--text-h4);
  line-height: 1.35;
}

p {
  margin: 0 0 var(--space-2);
  max-width: var(--content-max);
}

a { color: var(--color-orange); text-decoration: none; transition: color 0.2s; }
a:hover { color: #cc3b00; }
::selection { background: var(--color-orange); color: #fff; }

.logo {
  display: inline-flex;
  align-items: center;
  position: relative;
  z-index: 2;
  flex-shrink: 0;
  line-height: 0;
}
.logo:hover { opacity: 0.9; }

.logo-img {
  display: block;
  height: 32px;
  width: auto;
  max-width: min(168px, 40vw);
  mix-blend-mode: lighten;
}

.footer-logo {
  display: inline-flex;
  align-items: center;
  line-height: 0;
}

.logo-img--footer {
  height: 28px;
  max-width: 148px;
  mix-blend-mode: lighten;
}
#progress-bar {
  position: fixed; top: 0; left: 0; right: 0; height: 4px;
  z-index: 60; background: rgba(14,30,60,0.08);
}
#progress-fill {
  height: 100%; background: #FF4A00; width: 0;
  transition: width 0.08s linear;
}

.skip-link {
  position: absolute; left: -9999px; top: 12px; z-index: 100;
  background: #FF4A00; color: #fff; padding: 10px 16px; font-weight: 700;
}
.skip-link:focus { left: 12px; }

.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  width: 100%;
  z-index: 50;
  background: var(--color-navy);
  border-bottom: 1px solid rgba(255, 255, 255, 0.06);
  transform: translateY(0);
  transition:
    transform 0.42s cubic-bezier(0.4, 0, 0.2, 1),
    box-shadow 0.3s ease;
  will-change: transform;
}
.site-header.is-scrolled {
  box-shadow: 0 4px 24px rgba(0, 0, 0, 0.18);
}
.site-header.is-hidden {
  transform: translateY(-100%);
  box-shadow: none;
  pointer-events: none;
}
.site-header.nav-open {
  transform: translateY(0);
  pointer-events: auto;
}
.header-inner {
  max-width: var(--page-max);
  margin: 0 auto;
  padding: 0 var(--gutter);
  height: var(--header-height);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-2);
}
.nav-toggle {
  display: none; flex-direction: column; justify-content: center;
  gap: 5px; width: 40px; height: 40px; padding: 9px;
  border: none; background: transparent;
  cursor: pointer; position: relative; z-index: 2;
}
.nav-toggle-bar {
  display: block; height: 2px; width: 100%; background: #fff;
  transition: transform 0.35s cubic-bezier(0.4, 0, 0.2, 1), opacity 0.25s;
}
.site-header.nav-open .nav-toggle-bar:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.site-header.nav-open .nav-toggle-bar:nth-child(2) { opacity: 0; }
.site-header.nav-open .nav-toggle-bar:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.main-nav {
  display: flex;
  align-items: center;
  flex-wrap: nowrap;
  gap: clamp(10px, 1.2vw, 24px);
  margin-left: auto;
  min-width: 0;
}
.nav-link {
  font-family: var(--font-body);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 40px;
  padding: 0 2px;
  color: #fff;
  font-weight: 700;
  font-size: 0.8125rem;
  line-height: 1.2;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  white-space: nowrap;
  flex-shrink: 0;
  position: relative;
  transition: opacity 0.22s ease, color 0.22s ease;
}
.nav-link::after {
  content: '';
  position: absolute;
  left: 0;
  right: 0;
  bottom: -5px;
  height: 2px;
  background: var(--color-orange);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 0.28s var(--ease-smooth);
}
.nav-link:hover { color: #fff; opacity: 1; }
.nav-link:hover::after,
.nav-link.nav-active::after {
  transform: scaleX(1);
}
.nav-accent { color: var(--color-orange); }
.nav-link:hover .nav-accent { color: var(--color-orange); opacity: 1; }
.nav-active { opacity: 1; }
.nav-cta {
  font-family: var(--font-body);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 40px;
  background: var(--color-orange);
  color: #fff !important;
  font-weight: 700;
  font-size: 0.8125rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  line-height: 1.2;
  white-space: nowrap;
  flex-shrink: 0;
  padding: 0 18px;
  border-radius: var(--radius-sm);
  border: none;
  transition: background 0.22s ease, box-shadow 0.22s ease, transform 0.22s var(--ease-smooth);
  margin-left: clamp(4px, 0.8vw, 10px);
}
.nav-cta:hover {
  color: #fff !important;
  background: #e64300;
  box-shadow: 0 4px 16px rgba(255, 74, 0, 0.35);
  opacity: 1;
  transform: translateY(-1px);
}
.nav-cta:active {
  transform: translateY(0);
}

body.nav-lock { overflow: hidden; }

/* ── Hero: clean image-led header ── */
.hero {
  position: relative;
  color: #fff;
  min-height: clamp(400px, 52vh, 480px);
  padding-top: var(--header-height);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  overflow: hidden;
  background: var(--color-navy);
}

.hero-stage {
  position: absolute;
  inset: 0;
  z-index: 0;
}
.hero-stage-img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 20%;
  animation: heroKenBurns 24s cubic-bezier(0.25, 0.1, 0.25, 1) forwards;
}
@keyframes heroKenBurns {
  from { transform: scale(1); }
  to { transform: scale(1.02); }
}
.hero-stage-scrim {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(105deg,
      rgba(14, 30, 60, 0.88) 0%,
      rgba(14, 30, 60, 0.55) 42%,
      rgba(14, 30, 60, 0.08) 72%),
    linear-gradient(180deg,
      rgba(14, 30, 60, 0.35) 0%,
      transparent 40%,
      rgba(14, 30, 60, 0.5) 100%);
}

.hero-shell {
  position: relative;
  z-index: 2;
  width: 100%;
  max-width: var(--page-max);
  margin: 0 auto;
  padding: var(--space-6) var(--gutter) var(--space-5);
}
.hero-content {
  max-width: 36rem;
  animation: heroContentIn 0.7s cubic-bezier(0.22, 1, 0.36, 1) 0.08s both;
}
.hero-eyebrow {
  font-size: var(--text-body-sm);
  font-weight: 600;
  letter-spacing: 0;
  text-transform: none;
  color: rgba(255, 255, 255, 0.72);
  margin: 0 0 var(--space-2);
  line-height: 1.25;
}
.hero h1 { margin: 0 0 var(--space-2); font-weight: var(--weight-heading); }
.hero-lead {
  font-family: var(--font-body);
  font-size: var(--text-body);
  line-height: var(--leading-body-relaxed);
  color: rgba(255, 255, 255, 0.88);
  font-weight: 400;
  margin: 0 0 var(--space-3);
  max-width: 32rem;
}
.hero-btn {
  font-family: var(--font-body);
  display: inline-flex; align-items: center; justify-content: center;
  padding: 12px 24px; font-weight: 600; font-size: 1rem;
  letter-spacing: 0; text-transform: none; line-height: 1.25;
  border-radius: var(--radius-sm);
  transition: background 0.22s ease, box-shadow 0.22s ease, transform 0.22s var(--ease-smooth);
}
.hero-btn-primary:hover {
  transform: translateY(-1px);
}
.hero-btn-primary:active {
  transform: translateY(0);
}
.hero-btn-primary {
  background: var(--color-orange); color: #fff !important;
  box-shadow: none;
}
.hero-btn-primary:hover { box-shadow: 0 4px 16px rgba(255, 74, 0, 0.38); }

.hero-metrics {
  position: relative;
  z-index: 2;
  width: 100%;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  background: rgba(14, 30, 60, 0.85);
}

.hero-metrics-inner {
  max-width: var(--page-max);
  margin: 0 auto;
  padding: 12px var(--gutter);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

@media (min-width: 640px) {
  .hero-metrics-inner {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
}

.hero-metric {
  text-align: center;
  padding: 8px 10px;
  border-right: 1px solid rgba(255, 255, 255, 0.1);
}

.hero-metrics-inner .hero-metric:last-child {
  border-right: none;
}

@media (max-width: 639px) {
  .hero-metrics-inner .hero-metric {
    border-right: 1px solid rgba(255, 255, 255, 0.1);
  }
  .hero-metrics-inner .hero-metric:nth-child(2n) {
    border-right: none;
  }
  .hero-metrics-inner .hero-metric:nth-child(-n+2) {
    border-bottom: 1px solid rgba(255, 255, 255, 0.1);
  }
}

.hero-metric-value {
  display: block;
  font-family: var(--font-body);
  font-size: clamp(1.125rem, 1.6vw, 1.3125rem);
  font-weight: 700;
  color: var(--color-orange);
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
  line-height: 1.15;
  text-transform: none;
}

.hero-metric-label {
  display: block;
  margin-top: 2px;
  font-size: 0.75rem;
  color: rgba(255, 255, 255, 0.72);
  line-height: 1.25;
  text-transform: none;
}

@keyframes heroContentIn {
  from { opacity: 0; transform: translateY(12px); }
  to { opacity: 1; transform: translateY(0); }
}

.nav-link:focus-visible,
.nav-cta:focus-visible,
.hero-btn:focus-visible,
.nav-toggle:focus-visible {
  outline: 2px solid var(--color-orange);
  outline-offset: 3px;
}

@media (max-width: 1024px) {
  .hero { min-height: clamp(380px, 52vh, 480px); }
  .hero-stage-scrim {
    background:
      linear-gradient(180deg,
        rgba(14, 30, 60, 0.6) 0%,
        rgba(14, 30, 60, 0.45) 50%,
        rgba(14, 30, 60, 0.85) 100%);
  }
}

@media (max-width: 1240px) and (min-width: 1081px) {
  .main-nav { gap: 10px; }
  .nav-link {
    font-size: 0.75rem;
    letter-spacing: 0.03em;
    min-height: 36px;
  }
  .nav-cta {
    font-size: 0.75rem;
    padding: 0 14px;
    min-height: 36px;
  }
  .logo-img {
    height: 28px;
    max-width: 148px;
  }
}

@media (max-width: 1080px) {
  .nav-toggle { display: flex; }
  .main-nav {
    position: fixed; inset: 0; top: 0;
    flex-direction: column; justify-content: center; align-items: center;
    gap: 24px; background: var(--color-navy);
    opacity: 0; visibility: hidden;
    transition: opacity 0.35s cubic-bezier(0.4, 0, 0.2, 1), visibility 0.35s;
    margin-left: 0;
    padding: var(--header-height) var(--gutter) var(--space-4);
  }
  .site-header.nav-open .main-nav {
    opacity: 1; visibility: visible;
  }
  .main-nav .nav-link {
    font-size: 0.9375rem;
    font-weight: 700;
    color: #fff;
    letter-spacing: 0.05em;
  }
  .main-nav .nav-cta {
    margin-top: var(--space-2);
    margin-left: 0;
    padding: 14px 28px;
    font-size: 0.875rem;
    letter-spacing: 0.04em;
    text-transform: uppercase;
  }
}

@media (max-width: 640px) {
  .hero-shell { padding: var(--space-5) var(--gutter) var(--space-4); }
  .hero-stage-img { object-position: center 12%; }
}

@media (prefers-reduced-motion: reduce) {
  .hero-stage-img,
  .hero-content { animation: none !important; }
}

.body-grid {
  max-width: var(--page-max);
  margin: 0 auto;
  padding: var(--space-6) var(--gutter) 0;
  display: grid;
  gap: var(--space-5);
  align-items: start;
  grid-template-columns: minmax(15rem, 16.5rem) minmax(0, 1fr);
}
.body-grid.is-narrow { grid-template-columns: 1fr; }
.toc-aside {
  position: sticky;
  top: calc(var(--header-height) + 24px);
  align-self: start;
  min-width: 0;
}
.toc-aside.is-hidden { display: none; }
.toc-label {
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-text-soft);
  margin: 0 0 12px;
  padding-left: 16px;
  line-height: 1.25;
}
.toc-nav {
  display: flex;
  flex-direction: column;
  gap: 2px;
  margin: 0;
  padding: 0;
  border-left: 1px solid var(--color-border);
}
.toc-link {
  font-family: var(--font-body);
  display: block;
  position: relative;
  padding: 8px 8px 8px 16px;
  margin: 0;
  font-size: var(--text-body-sm);
  line-height: 1.35;
  font-weight: 400;
  color: var(--color-text-soft);
  cursor: pointer;
  transition: color 0.22s ease;
}
.toc-link::before {
  content: '';
  position: absolute;
  left: -1px;
  top: 6px;
  bottom: 6px;
  width: 2px;
  border-radius: 1px;
  background: transparent;
  transition: background 0.22s ease;
}
.toc-link:hover {
  color: var(--color-navy);
}
.toc-link:hover::before {
  background: rgba(255, 74, 0, 0.35);
}
.toc-link.is-active {
  font-weight: 600;
  color: var(--color-navy);
}
.toc-link.is-active::before {
  background: var(--color-orange);
}

.article {
  max-width: var(--content-max);
  min-width: 0;
  font-family: var(--font-body);
  font-size: var(--text-body);
  line-height: var(--leading-body);
  color: var(--color-text-muted);
}
.intro-lead {
  font-size: 1.0625rem;
  line-height: var(--leading-body-relaxed);
  color: var(--color-navy);
  margin: 0 0 var(--space-3);
  font-weight: 600;
  padding: 14px 16px;
  background: #fff8f5;
  border-radius: var(--radius-md);
}
.article > p,
.intro p {
  margin: 0 0 var(--space-3);
  max-width: var(--content-max);
}
.section-heading {
  scroll-margin-top: calc(var(--header-height) + 16px);
  color: var(--color-navy);
  margin: var(--space-5) 0 var(--space-2);
  padding: 0;
  border: none;
  max-width: none;
  font-weight: var(--weight-heading);
  letter-spacing: var(--track-section);
  text-transform: uppercase;
}
#numbers.section-heading { margin-top: var(--space-4); }

/* Override inline stat/card typography */
.stats-grid > div,
.audience-list > div,
.formats-grid > div,
.budget-list > div {
  font-family: var(--font-body) !important;
  font-size: var(--text-body-sm) !important;
  line-height: var(--leading-body) !important;
}
.stats-grid [style*="font-size:30px"],
.stats-grid [style*="font-size: 30px"] {
  font-family: var(--font-heading) !important;
  font-weight: var(--weight-heading) !important;
  font-size: 1.75rem !important;
  line-height: 1.15 !important;
  letter-spacing: -0.01em !important;
  font-variant-numeric: tabular-nums;
}
.stats-grid [style*="font-weight:700"],
.stats-grid [style*="font-weight: 700"] {
  font-weight: 600 !important;
  font-size: var(--text-body-sm) !important;
  line-height: 1.4 !important;
}
.stats-grid [style*="font-size:12px"],
.stats-grid [style*="font-size: 12px"] {
  font-size: var(--text-caption) !important;
  line-height: 1.4 !important;
}
.audience-list [style*="font-weight:800"],
.formats-grid [style*="font-weight:800"],
.budget-list [style*="font-weight:900"] {
  font-family: var(--font-heading) !important;
  font-weight: var(--weight-heading) !important;
  text-transform: uppercase !important;
  letter-spacing: var(--track-subhead) !important;
}

.source-note {
  font-size: var(--text-caption);
  color: var(--color-text-soft);
  line-height: 1.5;
  margin-bottom: var(--space-1);
}

.source-note a {
  color: inherit;
  text-decoration: none;
}

.source-note a:hover {
  color: var(--color-navy);
}

.pull-quote {
  position: relative;
  margin: var(--space-4) 0;
  padding: 22px 24px 22px 3.25rem;
  background: var(--color-navy);
  border: none;
  border-radius: var(--radius-card);
  box-shadow: 0 2px 16px rgba(14, 30, 60, 0.18);
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 1.125rem;
  line-height: 1.55;
  color: rgba(255, 255, 255, 0.94);
  text-transform: none;
  letter-spacing: -0.015em;
  max-width: var(--content-max);
}

.pull-quote::before {
  content: "\201C";
  position: absolute;
  left: 1rem;
  top: 0.65rem;
  font-family: var(--font-heading);
  font-weight: var(--weight-heading);
  font-size: 2.75rem;
  line-height: 1;
  color: var(--color-orange);
  pointer-events: none;
}

.callout {
  border-left: 4px solid var(--color-orange);
  background: #fff8f5;
  padding: 14px 16px;
  font-size: var(--text-body-sm);
  line-height: var(--leading-body-relaxed);
  color: var(--color-text-muted);
  margin: 0 0 var(--space-3);
  max-width: var(--content-max);
  border-radius: 0 var(--radius-md) var(--radius-md) 0;
}

.callout strong { color: var(--color-navy); font-weight: 600; }

.stats-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  gap: 1px;
  background: var(--color-border);
  border: 1px solid var(--color-border);
  margin: 0 0 var(--space-4);
}

.stats-grid--hub {
  margin: var(--space-4) 0;
}

.stat-cards--hub {
  margin: var(--space-4) 0;
}

@media (min-width: 640px) {
  .stat-cards--hub {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
}

.guide-list {
  display: flex;
  flex-direction: column;
  gap: var(--space-2);
  margin-bottom: var(--space-5);
}

.guide-list-item {
  display: block;
  padding: var(--space-3);
  border: 1px solid var(--color-border);
  background: #fff;
  border-radius: var(--radius-card);
  box-shadow: var(--shadow-subtle);
}

a.guide-list-item:hover {
  border-color: var(--color-orange);
  color: inherit;
}

.guide-list-item--featured {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  padding: 0;
  overflow: hidden;
}

.guide-list-media {
  position: relative;
  min-height: 140px;
  background: #0E1E3C;
  overflow: hidden;
}

.guide-list-media img {
  display: block;
  width: 100%;
  height: 100%;
  min-height: 140px;
  max-height: 180px;
  object-fit: cover;
  object-position: center;
}

.guide-list-body {
  padding: var(--space-3);
}

@media (min-width: 720px) {
  .guide-list-item--featured {
    grid-template-columns: minmax(220px, 0.9fr) 1.1fr;
    align-items: stretch;
  }
  .guide-list-media,
  .guide-list-media img {
    min-height: 100%;
    max-height: none;
    height: 100%;
  }
}

.guide-list-item--soon {
  opacity: 0.75;
}

.guide-list-tag {
  display: block;
  font-size: var(--text-caption);
  font-weight: 600;
  text-transform: uppercase;
  color: var(--color-text-soft);
  margin-bottom: var(--space-1);
}

.guide-list-item--live .guide-list-tag {
  color: var(--color-orange);
}

.guide-list-title {
  font-family: var(--font-heading);
  font-size: var(--text-h3);
  color: var(--color-navy);
  margin: 0 0 var(--space-1);
}

.guide-list-text {
  font-size: var(--text-body-sm);
  color: var(--color-text-muted);
  line-height: 1.45;
  margin: 0 0 var(--space-1);
}

.guide-list-cta {
  font-size: var(--text-body-sm);
  font-weight: 600;
  color: var(--color-orange);
}

.sme-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  margin: 0 0 var(--space-4);
}

@media (min-width: 720px) {
  .sme-grid {
    grid-template-columns: 1fr 1fr;
  }
}

.sme-card {
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  padding: 20px 22px 22px;
  background: #fff;
  box-shadow: var(--shadow-subtle);
  overflow: hidden;
}

.sme-card.sme-yes {
  border-top-width: 2px;
  border-top-color: #1F8A5B;
  box-shadow: inset 0 2px 0 0 #1F8A5B, var(--shadow-subtle);
}

.sme-card.sme-no {
  border-top-width: 2px;
  border-top-color: #C43D2E;
  box-shadow: inset 0 2px 0 0 #C43D2E, var(--shadow-subtle);
}

.table-wrap { overflow-x: auto; border: 1px solid var(--color-border); margin: 0 0 var(--space-2); }
.data-table {
  width: 100%; border-collapse: collapse;
  font-family: var(--font-body);
  font-size: var(--text-body-sm);
  line-height: var(--leading-body);
}
.table-wrap .data-table { min-width: 520px; }
.interactive-table .data-table {
  min-width: 0;
  table-layout: auto;
  width: 100%;
}
.interactive-table .data-table th:nth-child(2),
.interactive-table .data-table td:nth-child(2),
.interactive-table .data-table th:nth-child(3),
.interactive-table .data-table td:nth-child(3),
.interactive-table .data-table th:nth-child(4),
.interactive-table .data-table td:nth-child(4) {
  padding-left: 10px;
  padding-right: 10px;
}
.data-table .cell-format { font-weight: 700; color: var(--color-navy); }
.data-table .cell-price-london { font-weight: 700; color: var(--color-orange); }
.data-table .cell-notes { color: var(--color-text-soft); font-size: 12.5px; }
.data-table thead tr {
  background: var(--color-navy);
  color: #fff;
  text-align: left;
}
.data-table th {
  font-family: var(--font-heading);
  padding: 14px 16px; font-weight: var(--weight-heading);
  font-size: var(--text-body-sm);
  line-height: 1.3;
  text-transform: uppercase;
}
.data-table td {
  padding: 14px 16px; border-top: 1px solid #eef1f5;
  vertical-align: top;
  color: var(--color-text-muted);
  overflow-wrap: anywhere;
}
.data-table tbody tr { transition: opacity 0.28s ease, transform 0.28s ease; }
.data-table tbody tr.is-filtered-out { opacity: 0; transform: translateY(-4px); }
.data-table tbody.is-reordering tr { animation: itableRowIn 0.32s cubic-bezier(0.22, 1, 0.36, 1); }
@keyframes itableRowIn {
  from { opacity: 0.4; transform: translateY(6px); }
  to { opacity: 1; transform: translateY(0); }
}

/* ── Interactive tables ── */
.interactive-table {
  border: none;
  margin: 0 0 var(--space-3);
  background: transparent;
  overflow: visible;
}
.itable {
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  overflow: hidden;
}
.itable-toolbar {
  padding: 16px 18px;
  background: var(--color-surface);
  border-bottom: 1px solid var(--color-border);
  overflow: visible;
}
.itable-toolbar-top {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px;
  margin-bottom: 12px;
}
.itable-label {
  font-weight: 700;
  font-size: var(--text-body-sm);
  letter-spacing: 0;
  text-transform: none;
  color: var(--color-navy);
}
.itable-hint {
  font-size: var(--text-caption);
  color: var(--color-text-soft);
  white-space: nowrap;
}
.itable-controls {
  display: flex;
  flex-direction: column;
  gap: 10px;
  align-items: stretch;
}
.itable-search-wrap {
  width: 100%;
  min-width: 0;
}
.itable-search {
  width: 100%;
  padding: 9px 12px;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-sm);
  font: inherit;
  font-size: var(--text-body-sm);
  color: var(--color-navy);
  background: #fff;
  transition: border-color 0.2s, box-shadow 0.2s;
}
.itable-search:focus {
  outline: none;
  border-color: #FF4A00;
  box-shadow: 0 0 0 3px rgba(255, 74, 0, 0.12);
}
.itable-columns {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  overflow: visible;
}
.interactive-table.is-mobile .itable-columns { display: none; }
.itable-mobile-hint {
  display: none;
  width: 100%;
  margin: 0;
  font-size: 12px;
  line-height: 1.4;
  color: #8b96a9;
}
.interactive-table.is-mobile .itable-mobile-hint { display: block; }
.interactive-table.is-mobile .itable-search-wrap { width: 100%; }

.data-table td strong {
  color: var(--color-navy);
  font-weight: 700;
}
.itable-card-val strong {
  color: var(--color-navy);
  font-weight: 700;
}

.itable-col-toggle {
  padding: 8px 12px;
  border: 1px solid var(--color-navy);
  background: var(--color-navy);
  border-radius: var(--radius-sm);
  font: inherit;
  font-size: var(--text-caption);
  font-weight: 600;
  color: #fff;
  cursor: pointer;
  transition: background 0.2s ease, border-color 0.2s ease, opacity 0.2s ease;
  white-space: nowrap;
}
.itable-col-toggle.is-on {
  background: var(--color-navy);
  border-color: var(--color-navy);
  color: #fff;
}
.itable-col-toggle:not(.is-on) {
  background: #fff;
  border-color: var(--color-border);
  color: var(--color-text-soft);
  opacity: 1;
}

.itable-desktop { overflow-x: visible; }
.itable-desktop.is-scrollable { overflow-x: auto; -webkit-overflow-scrolling: touch; }
.interactive-table.is-mobile .itable-desktop { display: none; }
.interactive-table:not(.is-mobile) .itable-mobile { display: none; }

.data-table th.itable-sortable {
  cursor: pointer; user-select: none;
  transition: background 0.2s;
}
.interactive-table .data-table th.itable-sortable {
  white-space: normal;
  vertical-align: bottom;
  line-height: 1.25;
  min-width: 4.5rem;
}
.interactive-table .data-table th.itable-sortable:nth-child(4) { min-width: 6.5rem; }
.interactive-table .data-table th.itable-sortable:nth-child(5) { min-width: 5rem; }
.data-table th.itable-sortable:hover { background: rgba(255,255,255,0.08); }
.interactive-table .data-table th.itable-sortable .itable-th-text {
  margin-right: 6px;
  hyphens: auto;
}
.data-table th .itable-sort-icon {
  display: inline-block; width: 10px; height: 10px; opacity: 0.35;
  transition: transform 0.25s cubic-bezier(0.4, 0, 0.2, 1), opacity 0.2s;
  background: linear-gradient(#fff,#fff) center/2px 100% no-repeat,
              linear-gradient(#fff,#fff) center/100% 2px no-repeat;
}
.data-table th.is-sorted-asc .itable-sort-icon,
.data-table th.is-sorted-desc .itable-sort-icon { opacity: 1; }
.data-table th.is-sorted-desc .itable-sort-icon { transform: rotate(180deg); }

.data-table.has-hidden-cols { transition: min-width 0.35s ease; }

/* Mobile accordion cards */
.itable-mobile { padding: 8px; }
.itable-card {
  border: 1px solid var(--color-border); margin-bottom: var(--space-1);
  border-radius: var(--radius-sm); background: #fff;
  transition: border-color 0.2s, box-shadow 0.2s;
}
.itable-card.is-open {
  border-color: #FF4A00;
  box-shadow: 0 2px 12px rgba(14,30,60,0.06);
}
.itable-card-trigger {
  width: 100%; display: flex; align-items: center; justify-content: space-between;
  gap: var(--space-2); padding: var(--space-2);
  border: none; background: none; cursor: pointer; font: inherit; text-align: left;
}
.itable-card-title {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: var(--text-body-sm);
  color: var(--color-navy);
  line-height: 1.35;
  text-transform: none;
  letter-spacing: 0;
}
.itable-card-chevron {
  width: 10px; height: 10px; flex-shrink: 0;
  border-right: 2px solid #FF4A00; border-bottom: 2px solid #FF4A00;
  transform: rotate(45deg); margin-top: -4px;
  transition: transform 0.35s cubic-bezier(0.4, 0, 0.2, 1);
}
.itable-card.is-open .itable-card-chevron {
  transform: rotate(-135deg); margin-top: 4px;
}
.itable-card-panel {
  display: grid; grid-template-rows: 0fr;
  transition: grid-template-rows 0.38s cubic-bezier(0.4, 0, 0.2, 1);
}
.itable-card.is-open .itable-card-panel { grid-template-rows: 1fr; }
.itable-card-panel-inner { overflow: hidden; }
.itable-card.is-open .itable-card-panel-inner {
  padding: 0 18px 16px;
  animation: itablePanelIn 0.35s cubic-bezier(0.22, 1, 0.36, 1);
}
@keyframes itablePanelIn {
  from { opacity: 0; transform: translateY(-6px); }
  to { opacity: 1; transform: translateY(0); }
}
.itable-card-field {
  display: grid; grid-template-columns: 110px 1fr; gap: 10px;
  padding: 10px 0; border-top: 1px solid #F0F2F6;
  animation: itableFieldIn 0.3s ease backwards;
}
.itable-card-field:nth-child(1) { animation-delay: 0.04s; }
.itable-card-field:nth-child(2) { animation-delay: 0.08s; }
.itable-card-field:nth-child(3) { animation-delay: 0.12s; }
.itable-card-field:nth-child(4) { animation-delay: 0.16s; }
@keyframes itableFieldIn {
  from { opacity: 0; transform: translateX(-8px); }
  to { opacity: 1; transform: translateX(0); }
}
.itable-card-key {
  font-size: var(--text-caption); font-weight: 600; letter-spacing: 0;
  text-transform: none; color: var(--color-text-soft);
}
.itable-card-val { font-size: var(--text-body-sm); color: var(--color-text-muted); line-height: 1.5; }
.itable-card-val .accent { color: #FF4A00; font-weight: 700; }

@media (prefers-reduced-motion: reduce) {
  .itable-card-panel,
  .itable-card-chevron,
  .data-table tbody tr,
  .itable-col-toggle,
  .itable-card-field { transition: none !important; animation: none !important; }
}

@media (max-width: 767px) {
  .itable-toolbar-top {
    flex-direction: column;
    align-items: flex-start;
    gap: 4px;
  }
  .itable-hint { white-space: normal; }
  .itable-search-wrap { width: 100%; }
  .itable-mobile-hint { display: block; }
  .itable-card-field { grid-template-columns: 1fr; gap: 4px; }
  .itable-card-trigger { min-height: 44px; }
}


.station-bars { display: flex; flex-direction: column; gap: 11px; margin: 0 0 var(--space-4); }
.usage-bar { animation: barGrow 0.9s ease-out; }
@keyframes barGrow { from { width: 0; } }

.sme-title {
  font-family: var(--font-heading);
  font-size: var(--text-body-sm);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  margin: 0 0 16px;
  line-height: 1.25;
}

.sme-yes .sme-title { color: #1F8A5B; }
.sme-no .sme-title { color: #C43D2E; }

.sme-card ul {
  margin: 0;
  padding-left: 1.125rem;
  font-size: var(--text-body-sm);
  line-height: 1.6;
  color: var(--color-text-muted);
  list-style-type: disc;
}

.sme-card li + li {
  margin-top: 10px;
}

.sme-card p {
  margin: 0;
  font-size: var(--text-body-sm);
  line-height: 1.6;
  color: var(--color-text-muted);
}

.faq-sign {
  position: absolute; right: 4px; top: 50%; transform: translateY(-50%);
  color: var(--color-orange); font-size: 1.375rem; font-weight: 400;
  font-family: var(--font-body);
  transition: transform 0.28s var(--ease-smooth);
}
.faq-item.is-open .faq-sign {
  transform: translateY(-50%) scale(1.08);
}

.faq-list { border-top: 1px solid var(--color-border); margin: 0 0 var(--space-1); }
.faq-item { border-bottom: 1px solid var(--color-border); }
.faq-question {
  width: 100%; text-align: left; background: none; border: none;
  padding: var(--space-2) 40px var(--space-2) 0; cursor: pointer;
  font-family: var(--font-body);
  font-size: var(--text-body);
  font-weight: 600;
  color: var(--color-navy);
  position: relative; line-height: 1.45;
  letter-spacing: 0;
  text-transform: none;
  transition: color 0.2s ease;
}
.faq-question:hover {
  color: var(--color-orange);
}

.faq-answer {
  max-height: 0;
  overflow: hidden;
  opacity: 0;
  padding: 0 30px 0 0;
  font-size: var(--text-body);
  line-height: var(--leading-body);
  color: var(--color-text-muted);
  max-width: var(--content-max);
  transition:
    max-height 0.42s var(--ease-smooth),
    opacity 0.32s ease,
    padding 0.32s ease;
}
.faq-item.is-open .faq-answer {
  max-height: 28rem;
  opacity: 1;
  padding: 0 30px 22px 0;
}

.cta {
  background: var(--color-navy);
  background-image: radial-gradient(100% 120% at 15% 100%, rgba(255,74,0,0.16), rgba(255,74,0,0) 55%);
  color: #fff; margin-top: var(--space-6); padding: var(--space-6) var(--gutter);
}
.cta-inner { max-width: 51.25rem; margin: 0 auto; text-align: center; }
.cta-buttons { display: flex; flex-wrap: wrap; gap: 14px; justify-content: center; }
.btn-primary {
  background: var(--color-orange); color: #fff !important; padding: 12px 24px;
  border-radius: var(--radius-sm);
  transition: background 0.22s ease, box-shadow 0.22s ease, transform 0.22s var(--ease-smooth);
}
.btn-primary:hover {
  transform: translateY(-1px);
  box-shadow: 0 4px 16px rgba(255, 74, 0, 0.35);
}
.btn-secondary {
  border: 1px solid rgba(255,255,255,0.35); color: #fff !important; padding: 12px 24px;
  border-radius: var(--radius-sm);
  transition: background 0.22s ease, border-color 0.22s ease, transform 0.22s var(--ease-smooth);
}
.btn-secondary:hover {
  background: rgba(255, 255, 255, 0.08);
  border-color: rgba(255, 255, 255, 0.55);
  transform: translateY(-1px);
}

.related {
  max-width: var(--page-max); margin: 0 auto;
  padding: var(--space-6) var(--gutter) var(--space-1);
}
.related-header {
  display: flex; align-items: baseline; justify-content: space-between;
  gap: var(--space-2); margin-bottom: var(--space-3);
}
.related-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr));
  gap: 14px;
}

.related-grid a {
  border: 1px solid var(--color-border) !important;
  background: #fff !important;
  overflow: hidden;
}

.site-footer {
  background: #0A1730; color: #8fa0bd;
  margin-top: var(--space-6); padding: 44px var(--gutter);
}
.footer-inner {
  max-width: var(--page-max); margin: 0 auto;
  display: flex; flex-wrap: wrap; align-items: center;
  justify-content: space-between; gap: 20px;
}

.cta-label {
  font-family: var(--font-heading);
  font-weight: var(--weight-heading); font-size: var(--text-body-sm);
  text-transform: uppercase; color: var(--color-orange);
  margin-bottom: var(--space-2); line-height: 1.25;
}
.cta h2 { margin: 0 0 var(--space-2); }
.cta p {
  font-size: var(--text-body); line-height: var(--leading-body-relaxed);
  color: #c3cede; max-width: 35rem; margin: 0 auto var(--space-4);
}
.btn-primary, .btn-secondary {
  font-family: var(--font-body);
  font-weight: 600; font-size: 1rem;
  letter-spacing: 0; text-transform: none; line-height: 1.25;
  border-radius: var(--radius-sm);
}
.cta-contact { margin-top: var(--space-3); font-size: var(--text-body-sm); color: #8fa0bd; line-height: 1.5; }

.related-header h2 {
  padding: 0; border: none;
  line-height: var(--leading-heading);
  margin: 0;
  color: var(--color-navy);
}
.related-header a {
  font-family: var(--font-body);
  font-weight: 600; font-size: var(--text-body-sm);
  text-transform: none; letter-spacing: 0;
  white-space: nowrap; line-height: 1.25;
}

.footer-inner > div:last-child { font-size: var(--text-caption); }

#back-to-top {
  position: fixed; right: 22px; bottom: 22px; z-index: 55;
  width: 48px; height: 48px; border: none; cursor: pointer;
  border-radius: 50%;
  background: #FF4A00; color: #fff; font-size: 22px; font-family: inherit;
  box-shadow: 0 6px 20px rgba(14,30,60,0.28);
  transition: opacity 0.28s ease, transform 0.32s cubic-bezier(0.34, 1.4, 0.64, 1), box-shadow 0.22s ease;
  opacity: 0; transform: translateY(16px) scale(0.92); pointer-events: none;
}
#back-to-top.is-visible {
  opacity: 1; transform: translateY(0) scale(1); pointer-events: auto;
}
#back-to-top:hover {
  transform: translateY(-2px) scale(1.04);
  box-shadow: 0 10px 28px rgba(255, 74, 0, 0.38);
}
#back-to-top:active {
  transform: translateY(0) scale(0.98);
}

/* ── Insights hub ── */
.insights-hub {
  padding: calc(var(--header-height) + var(--space-6)) var(--gutter) var(--space-6);
  background: var(--color-page);
  color: var(--color-text);
}
.insights-hub-inner {
  max-width: var(--page-max);
  margin: 0 auto;
}
.insights-hub .hero-eyebrow {
  color: var(--color-text-soft);
}
.insights-hub h1 {
  color: var(--color-navy);
  margin: 0 0 var(--space-3);
}
.insights-lead {
  font-size: var(--text-body);
  line-height: var(--leading-body);
  color: var(--color-text-muted);
  margin: 0 0 var(--space-3);
  max-width: 38rem;
}
.insights-note {
  margin-top: var(--space-6);
  padding: var(--space-4);
  background: #fff;
  border: 1px solid var(--color-border);
}
.insights-note .section-heading {
  margin-top: 0;
}
.insights-note p {
  color: var(--color-text-muted);
  max-width: var(--content-max);
}
.insights-hub .hero-btn-primary {
  display: inline-flex;
  margin-top: var(--space-2);
}

/* Normalize legacy inline Inter styles in article content */
.article [style*="Inter"],
.related [style*="Inter"] {
  font-family: var(--font-body) !important;
}
.article [style*="font-weight:800"],
.article [style*="font-weight: 800"],
.article [style*="font-weight:900"],
.article [style*="font-weight: 900"] {
  font-family: var(--font-heading) !important;
  font-weight: var(--weight-heading) !important;
  letter-spacing: var(--track-subhead) !important;
  text-transform: uppercase !important;
}

/* ── Skimmable guide UX (Apple-inspired, content-first) ── */
.guide-header {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-2);
  margin-bottom: var(--space-4);
  padding-bottom: var(--space-2);
  border-bottom: 1px solid var(--color-border);
}

.guide-meta {
  font-size: var(--text-caption);
  font-weight: 500;
  color: var(--color-text-soft);
  margin: 0;
}

.guide-jumps {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.guide-jump {
  display: inline-flex;
  padding: 7px 13px;
  font-size: var(--text-caption);
  font-weight: 600;
  color: var(--color-navy);
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: 999px;
  transition: border-color 0.2s, color 0.2s;
}

.guide-jump:hover {
  color: var(--color-orange);
  border-color: rgba(255, 74, 0, 0.35);
}

.insight-row {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin-bottom: var(--space-4);
}

@media (min-width: 720px) {
  .insight-row {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
}

.insight-tile {
  padding: 20px 18px;
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  box-shadow: var(--shadow-subtle);
}

.insight-tile-value {
  font-family: var(--font-body);
  font-size: 1.375rem;
  font-weight: 700;
  color: var(--color-orange);
  letter-spacing: -0.03em;
  line-height: 1.1;
  margin: 0 0 6px;
}

.insight-tile-title {
  font-family: var(--font-heading);
  font-size: var(--text-body);
  font-weight: var(--weight-heading);
  color: var(--color-navy);
  margin: 0 0 6px;
  line-height: 1.25;
}

.insight-tile-text {
  font-size: var(--text-body-sm);
  color: var(--color-text-muted);
  line-height: 1.45;
  margin: 0;
}

.section-lead {
  font-size: 1.0625rem;
  line-height: var(--leading-body-relaxed);
  color: var(--color-text);
  margin-bottom: var(--space-2);
  max-width: var(--content-max);
}

.stat-cards {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
  margin: 0 0 var(--space-4);
}

@media (min-width: 720px) {
  .stat-cards {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
}

.stat-card {
  padding: 18px 16px;
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  box-shadow: var(--shadow-subtle);
}

.stat-card-value {
  font-family: var(--font-body);
  font-size: clamp(1.375rem, 2vw, 1.625rem);
  font-weight: 700;
  color: var(--color-orange);
  letter-spacing: -0.03em;
  line-height: 1.1;
  margin: 0 0 6px;
  font-variant-numeric: tabular-nums;
}

.stat-card-label {
  font-size: var(--text-body-sm);
  font-weight: 600;
  color: var(--color-navy);
  line-height: 1.35;
  margin: 0 0 4px;
}

.stat-card-note {
  font-size: var(--text-caption);
  color: var(--color-text-soft);
  margin: 0;
  line-height: 1.35;
}

.audience-cards {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin: 0 0 var(--space-4);
  align-items: stretch;
}

@media (min-width: 720px) {
  .audience-cards {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 14px;
  }
}

@media (min-width: 720px) and (max-width: 960px) {
  .audience-cards {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .audience-cards .audience-card:last-child {
    grid-column: 1 / -1;
  }
}

.audience-card {
  display: flex;
  flex-direction: column;
  padding: 22px 20px;
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  box-shadow: var(--shadow-subtle);
  min-height: 0;
}

.audience-card-value {
  font-family: var(--font-body);
  font-size: 1.375rem;
  font-weight: 700;
  color: var(--color-orange);
  letter-spacing: -0.03em;
  line-height: 1.1;
  margin: 0 0 6px;
  font-variant-numeric: tabular-nums;
}

.audience-card-title {
  font-family: var(--font-heading);
  font-size: var(--text-body);
  font-weight: var(--weight-heading);
  color: var(--color-navy);
  margin: 0 0 4px;
  line-height: 1.25;
}

.audience-card-meta {
  font-size: var(--text-caption);
  font-weight: 500;
  color: var(--color-text-soft);
  text-transform: none;
  letter-spacing: 0;
  margin: 0 0 10px;
  line-height: 1.35;
}

.audience-card-text {
  font-size: var(--text-body-sm);
  color: var(--color-text-muted);
  margin: 0;
  line-height: 1.45;
  flex: 1;
}

.budget-ladder {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
  margin: 0 0 var(--space-3);
}

@media (min-width: 640px) {
  .budget-ladder {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
}

.budget-step {
  display: flex;
  flex-direction: column;
  gap: 4px;
  padding: 14px 12px;
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  box-shadow: var(--shadow-subtle);
  color: inherit;
  transition: border-color 0.2s;
}

.budget-step:hover {
  border-color: rgba(255, 74, 0, 0.35);
  color: inherit;
}

.budget-step-amount {
  font-size: 1rem;
  font-weight: 700;
  color: var(--color-orange);
  letter-spacing: -0.02em;
}

.budget-step-label {
  font-size: var(--text-caption);
  font-weight: 600;
  color: var(--color-navy);
  line-height: 1.3;
}

.chart-panel {
  margin: 0 0 var(--space-3);
  padding: var(--space-3);
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  box-shadow: var(--shadow-subtle);
}

.chart-panel-header {
  margin-bottom: var(--space-2);
}

.chart-title {
  font-family: var(--font-heading);
  font-size: var(--text-body);
  font-weight: var(--weight-heading);
  color: var(--color-navy);
  margin: 0 0 4px;
}

.chart-subtitle {
  font-size: var(--text-caption);
  color: var(--color-text-soft);
  margin: 0;
}

.bar-chart {
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.bar-row {
  display: grid;
  grid-template-columns: minmax(0, 7.5rem) 1fr auto;
  align-items: center;
  gap: 10px;
}

.bar-label {
  font-size: var(--text-body-sm);
  font-weight: 600;
  color: var(--color-navy);
  text-align: right;
  line-height: 1.2;
}

@media (max-width: 560px) {
  .bar-row {
    grid-template-columns: 1fr;
    gap: 4px;
  }
  .bar-track { order: 2; }
  .bar-value { order: 3; text-align: left; }
  .bar-label { text-align: left; }
}

.bar-track {
  height: 8px;
  background: var(--color-surface);
  border-radius: 999px;
  overflow: hidden;
}

.bar-fill {
  height: 100%;
  background: var(--color-navy);
  border-radius: 999px;
  animation: barGrow 0.8s var(--ease-smooth);
}

.bar-fill--muted {
  background: linear-gradient(90deg, var(--color-navy) 0%, #3a5278 100%);
}

.bar-value {
  font-size: var(--text-body-sm);
  font-weight: 700;
  color: var(--color-orange);
  font-variant-numeric: tabular-nums;
  min-width: 3rem;
  text-align: right;
}

.bar-value--soft {
  color: var(--color-text-soft);
  font-weight: 600;
}

.chart-legend {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 10px;
}

.chart-legend-item {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: var(--text-caption);
  color: var(--color-text-soft);
}

.chart-legend-swatch {
  width: 12px;
  height: 8px;
  border-radius: 999px;
  flex: none;
}

.chart-legend-swatch--london {
  background: var(--color-navy);
}

.chart-legend-swatch--regional {
  background: #3a5278;
}

.bar-row--compare {
  align-items: start;
}

.bar-compare {
  display: flex;
  flex-direction: column;
  gap: 4px;
  min-width: 0;
}

.bar-compare-row {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 10px;
}

.verdict-card {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: var(--space-2);
  align-items: start;
  padding: var(--space-3);
  margin: 0 0 var(--space-3);
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  box-shadow: var(--shadow-subtle);
}

.verdict-badge {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: rgba(31, 138, 91, 0.12);
  color: #1F8A5B;
  font-size: 1.25rem;
  font-weight: 700;
  flex-shrink: 0;
}

.verdict-card h3 {
  font-size: var(--text-body);
  color: var(--color-navy);
  margin: 0 0 4px;
}

.verdict-card p {
  font-size: var(--text-body-sm);
  color: var(--color-text-muted);
  margin: 0;
  line-height: 1.45;
}

.timeline {
  display: grid;
  gap: 0;
  margin: 0 0 var(--space-3);
  padding: var(--space-2) var(--space-3);
  background: #fff;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  box-shadow: var(--shadow-subtle);
}

.timeline-step {
  display: grid;
  grid-template-columns: 20px 1fr;
  gap: 12px;
  padding: 12px 0;
  border-bottom: 1px solid var(--color-border);
}

.timeline-step:last-child {
  border-bottom: none;
  padding-bottom: 0;
}

.timeline-dot {
  width: 10px;
  height: 10px;
  margin-top: 5px;
  border-radius: 50%;
  background: var(--color-orange);
  justify-self: center;
}

.timeline-step strong {
  display: block;
  font-size: var(--text-body-sm);
  color: var(--color-navy);
  margin-bottom: 2px;
}

.timeline-step p {
  font-size: var(--text-caption);
  color: var(--color-text-muted);
  margin: 0;
  line-height: 1.4;
}

.guide-disclosure {
  margin: var(--space-2) 0 var(--space-3);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  box-shadow: var(--shadow-subtle);
  overflow: hidden;
}

.guide-disclosure > summary {
  list-style: none;
  cursor: pointer;
  padding: 16px 18px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 14px;
  user-select: none;
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s, background 0.2s;
}

.guide-disclosure[open] > summary {
  border-bottom-color: var(--color-border);
  background: #fafafa;
}

.guide-disclosure > summary::-webkit-details-marker { display: none; }

.guide-disclosure-label {
  display: flex;
  flex-direction: column;
  gap: 3px;
  text-align: left;
  min-width: 0;
}

.guide-disclosure-title {
  font-family: var(--font-heading);
  font-weight: var(--weight-heading);
  font-size: var(--text-body-sm);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  color: var(--color-navy);
  line-height: 1.3;
}

.guide-disclosure-hint {
  font-family: var(--font-body);
  font-size: var(--text-caption);
  font-weight: 400;
  color: var(--color-text-soft);
  text-transform: none;
  letter-spacing: 0;
  line-height: 1.35;
}

.guide-disclosure-chevron {
  flex-shrink: 0;
  width: 30px;
  height: 30px;
  border-radius: 50%;
  background: var(--color-surface);
  border: 1px solid var(--color-border);
  display: flex;
  align-items: center;
  justify-content: center;
  transition: transform 0.25s var(--ease-smooth), background 0.2s, border-color 0.2s;
}

.guide-disclosure-chevron::before {
  content: '';
  width: 6px;
  height: 6px;
  border-right: 2px solid var(--color-orange);
  border-bottom: 2px solid var(--color-orange);
  transform: rotate(45deg) translateY(-1px);
  margin-top: -2px;
  transition: border-color 0.2s;
}

.guide-disclosure[open] .guide-disclosure-chevron {
  transform: rotate(180deg);
  background: var(--color-navy);
  border-color: var(--color-navy);
}

.guide-disclosure[open] .guide-disclosure-chevron::before {
  border-color: #fff;
}

.guide-disclosure > summary:hover .guide-disclosure-title {
  color: var(--color-orange);
}

.guide-disclosure-body {
  padding: 16px 18px 18px;
}

.guide-disclosure .formats-grid,
.guide-disclosure-body .formats-grid {
  margin: 0;
}

.guide-disclosure-body > p,
.guide-disclosure-body > blockquote,
.guide-disclosure-body > .callout {
  margin: 0;
}

.guide-disclosure-body > p + p {
  margin-top: var(--space-2);
}

/* Key insights - always-visible paired cards */
.key-insights {
  margin: 0 0 var(--space-4);
}

.key-insights-lead {
  font-size: var(--text-body);
  color: var(--color-text-muted);
  margin: 0 0 var(--space-3);
  line-height: var(--leading-body-relaxed);
}

.key-insights-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
}

@media (min-width: 640px) {
  .key-insights-grid {
    grid-template-columns: 1fr 1fr;
  }
}

.key-insight {
  padding: 20px 18px;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  border-top: 3px solid var(--color-orange);
}

.key-insight-stat {
  font-family: var(--font-body);
  font-size: clamp(1.5rem, 2.5vw, 1.75rem);
  font-weight: 700;
  color: var(--color-orange);
  margin: 0 0 4px;
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}

.key-insight-title {
  font-family: var(--font-heading);
  font-size: var(--text-body-sm);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  color: var(--color-navy);
  margin: 0 0 8px;
}

.key-insight-text {
  font-size: var(--text-body-sm);
  line-height: var(--leading-body-relaxed);
  color: var(--color-text-muted);
  margin: 0;
}

.key-insights-note {
  margin: var(--space-3) 0 0;
  font-size: var(--text-body-sm);
  color: var(--color-text-muted);
  line-height: var(--leading-body-relaxed);
}

.key-insights-note:not(.callout) {
  padding: 14px 16px;
  background: var(--color-surface);
  border-radius: var(--radius-md);
}

/* Read panels - side-by-side insight blocks */
.read-panels {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin: 0 0 var(--space-4);
}

@media (min-width: 640px) {
  .read-panels {
    grid-template-columns: 1fr 1fr;
  }
}

.read-panel {
  padding: 20px 22px;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  box-shadow: var(--shadow-subtle);
}

.read-panel--wide {
  grid-column: 1 / -1;
}

.read-panel-title {
  font-family: var(--font-heading);
  font-size: var(--text-caption);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-label);
  color: var(--color-orange);
  margin: 0 0 8px;
}

.read-panel p {
  margin: 0;
  font-size: var(--text-body-sm);
  line-height: var(--leading-body-relaxed);
  color: var(--color-text-muted);
}

/* Framework cards - targeting grid */
.framework-cards {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin: 0 0 var(--space-4);
}

@media (min-width: 720px) {
  .framework-cards {
    grid-template-columns: 1fr 1fr;
  }
}

.framework-card {
  padding: 16px 18px;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  box-shadow: var(--shadow-subtle);
}

.framework-card h3 {
  font-family: var(--font-heading);
  font-size: var(--text-caption);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-label);
  color: var(--color-navy);
  margin: 0 0 6px;
}

.framework-card p {
  margin: 0;
  font-size: var(--text-body-sm);
  line-height: var(--leading-body-relaxed);
  color: var(--color-text-muted);
}

/* Split-insight cards - thick top accent, matching all-caps titles */
.split-insight {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  margin: 0 0 var(--space-4);
}
@media (min-width: 720px) {
  .split-insight { grid-template-columns: 1fr 1fr; }
}
.split-insight-card {
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  padding: 20px 22px 22px;
  background: #fff;
  box-shadow: var(--shadow-subtle);
  overflow: hidden;
}
.split-insight-card.split-insight-card--yes {
  border-top-width: 2px;
  border-top-color: #1F8A5B;
  box-shadow: inset 0 2px 0 0 #1F8A5B, var(--shadow-subtle);
}
.split-insight-card.split-insight-card--no {
  border-top-width: 2px;
  border-top-color: #C43D2E;
  box-shadow: inset 0 2px 0 0 #C43D2E, var(--shadow-subtle);
}
.split-insight-title {
  font-family: var(--font-heading);
  font-size: var(--text-body-sm);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  margin: 0 0 16px;
  line-height: 1.25;
}
.split-insight-card--yes .split-insight-title { color: #1F8A5B; }
.split-insight-card--no .split-insight-title { color: #C43D2E; }
.split-insight-card p {
  margin: 0;
  font-size: var(--text-body-sm);
  line-height: 1.6;
  color: var(--color-text-muted);
}

/* Info block - always-visible supporting detail */
.info-block {
  margin: 0 0 var(--space-4);
  padding: 18px 16px;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
}

.info-block > p {
  margin: 0 0 var(--space-2);
  font-size: var(--text-body-sm);
  line-height: var(--leading-body-relaxed);
  color: var(--color-text-muted);
}

.info-block .callout {
  margin: 0;
}

.formats-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  margin: 0 0 var(--space-4);
}

@media (min-width: 720px) {
  .formats-grid {
    grid-template-columns: 1fr 1fr;
  }
}

.format-card {
  display: flex;
  flex-direction: column;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  box-shadow: var(--shadow-subtle);
  overflow: hidden;
}

.format-card-media {
  aspect-ratio: 16 / 9;
  background: #0E1E3C;
  overflow: hidden;
}

.format-card-media picture,
.format-card-media img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.format-card-body {
  padding: 20px 22px 16px;
  border-bottom: 1px solid #f0f2f6;
}

.guide-byline {
  margin: 0.35rem 0 0;
  font-size: 0.875rem;
  line-height: 1.45;
  color: var(--color-text-muted);
}

.guide-byline a {
  color: var(--color-navy);
  font-weight: 600;
  text-decoration: underline;
  text-underline-offset: 2px;
}

.author-box {
  margin: 2.5rem 0 0;
  padding: 1.25rem 1.35rem;
  border-top: 2px solid var(--color-orange);
  background: #f7f8fb;
}

.author-box-name {
  margin: 0;
  font-family: var(--font-heading);
  font-size: 1.05rem;
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  color: var(--color-navy);
}

.author-box-role {
  margin: 0.25rem 0 0.65rem;
  font-size: 0.8125rem;
  font-weight: 600;
  color: var(--color-orange);
}

.author-box-bio {
  margin: 0;
  font-size: 0.875rem;
  line-height: 1.55;
  color: var(--color-text-muted);
}

.author-box-link {
  margin: 0.75rem 0 0;
  font-size: 0.875rem;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.format-card-tag {
  display: inline-block;
  margin: 0 0 12px;
  padding: 4px 9px;
  border: 1px solid #dfe3ec;
  font-family: var(--font-body);
  font-size: 0.65625rem;
  font-weight: 600;
  letter-spacing: var(--track-label);
  text-transform: uppercase;
  color: var(--color-text-soft);
}

.format-card-title {
  font-family: var(--font-heading);
  font-size: 1.1875rem;
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  color: var(--color-navy);
  margin: 0 0 10px;
  line-height: 1.15;
}

.format-card-text {
  font-size: var(--text-body-sm);
  line-height: 1.55;
  color: var(--color-text-muted);
  margin: 0;
}

.format-card-prices {
  display: flex;
  flex-direction: column;
  gap: 8px;
  padding: 14px 22px;
}

.format-card-price-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 12px;
  font-size: 0.84375rem;
}

.format-card-price-label {
  color: var(--color-text-soft);
  min-width: 0;
  flex: 1 1 auto;
}

.format-card-price-value {
  font-weight: 700;
  color: var(--color-navy);
  text-align: right;
  flex: 0 1 auto;
  min-width: 0;
  overflow-wrap: anywhere;
}

@media (max-width: 380px) {
  .format-card-price-row {
    flex-wrap: wrap;
    gap: 2px 12px;
  }
}

.format-card-price-value--accent {
  color: var(--color-orange);
}

.format-card-footer {
  margin-top: auto;
  padding: 13px 22px;
  background: var(--color-navy);
  color: #c3cede;
  font-size: 0.78125rem;
  line-height: 1.45;
}

.format-card-footer-label {
  display: block;
  margin-bottom: 4px;
  font-family: var(--font-body);
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--color-orange);
}

.format-card-footer p {
  margin: 0;
  max-width: none;
}

.budget-tiers {
  display: flex;
  flex-direction: column;
  gap: 12px;
  margin: 0 0 var(--space-4);
}

.budget-tier {
  display: grid;
  grid-template-columns: 1fr;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  box-shadow: var(--shadow-subtle);
  overflow: hidden;
}

@media (min-width: 720px) {
  .budget-tier {
    grid-template-columns: 11.5rem 1fr;
  }
}

.budget-tier-head {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 4px;
  padding: 18px 20px;
  background: #f6f8fc;
  border-bottom: 1px solid var(--color-border);
}

@media (min-width: 720px) {
  .budget-tier-head {
    border-bottom: none;
    border-right: 1px solid var(--color-border);
  }
}

.budget-tier--featured .budget-tier-head {
  background: var(--color-navy);
}

.budget-tier-amount {
  font-family: var(--font-heading);
  font-size: 1.125rem;
  font-weight: var(--weight-heading);
  letter-spacing: var(--track-subhead);
  text-transform: uppercase;
  color: var(--color-navy);
  margin: 0;
  line-height: 1.15;
}

.budget-tier--featured .budget-tier-amount {
  color: #fff;
}

.budget-tier-level {
  font-size: var(--text-caption);
  font-weight: 600;
  letter-spacing: var(--track-label);
  text-transform: uppercase;
  color: var(--color-text-soft);
  margin: 0;
}

.budget-tier--featured .budget-tier-level {
  color: var(--color-orange);
}

.budget-tier-body {
  padding: 18px 20px;
}

.budget-tier-type {
  font-family: var(--font-heading);
  font-size: var(--text-body-sm);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  color: var(--color-navy);
  margin: 0 0 8px;
  line-height: 1.25;
}

.budget-tier-text {
  font-size: var(--text-body-sm);
  line-height: 1.55;
  color: var(--color-text-muted);
  margin: 0;
}

.factor-cards,
.tip-cards {
  display: flex;
  flex-direction: column;
  gap: 12px;
  margin: 0 0 var(--space-3);
}

.factor-card,
.tip-card {
  display: grid;
  grid-template-columns: 1fr;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  box-shadow: var(--shadow-subtle);
  overflow: hidden;
}

@media (min-width: 720px) {
  .factor-card,
  .tip-card {
    grid-template-columns: 7.5rem 1fr;
  }
}

.factor-card-head,
.tip-card-head {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  justify-content: center;
  gap: 6px;
  padding: 16px 18px;
  background: #f6f8fc;
  border-bottom: 1px solid var(--color-border);
}

@media (min-width: 720px) {
  .factor-card-head,
  .tip-card-head {
    align-items: center;
    text-align: center;
    border-bottom: none;
    border-right: 1px solid var(--color-border);
  }
}

.factor-card--highlight .factor-card-head,
.tip-card--lead .tip-card-head {
  background: var(--color-navy);
}

.factor-card-num,
.tip-card-num {
  font-family: var(--font-heading);
  font-size: 1.5rem;
  font-weight: var(--weight-heading);
  line-height: 1;
  color: var(--color-orange);
  letter-spacing: -0.02em;
}

.factor-card--highlight .factor-card-num,
.tip-card--lead .tip-card-num {
  color: #fff;
}

.factor-card-tag,
.tip-card-tag {
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: var(--track-label);
  text-transform: uppercase;
  color: var(--color-text-soft);
  margin: 0;
}

.factor-card--highlight .factor-card-tag,
.tip-card--lead .tip-card-tag {
  color: var(--color-orange);
}

.factor-card-body,
.tip-card-body {
  padding: 18px 20px;
}

.factor-card-title,
.tip-card-title {
  font-family: var(--font-heading);
  font-size: var(--text-body-sm);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  color: var(--color-navy);
  margin: 0 0 8px;
  line-height: 1.25;
}

.factor-card-text,
.tip-card-text {
  font-size: var(--text-body-sm);
  line-height: 1.55;
  color: var(--color-text-muted);
  margin: 0;
}

.station-cards {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin: 0 0 var(--space-3);
}

@media (min-width: 720px) {
  .station-cards {
    grid-template-columns: 1fr 1fr;
  }
}

.station-card {
  padding: 18px 20px;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  box-shadow: var(--shadow-subtle);
}

.station-card-name {
  font-family: var(--font-heading);
  font-size: var(--text-body-sm);
  font-weight: var(--weight-heading);
  text-transform: uppercase;
  letter-spacing: var(--track-subhead);
  color: var(--color-navy);
  margin: 0 0 8px;
  line-height: 1.25;
}

.station-card-audience {
  font-size: var(--text-body-sm);
  line-height: 1.5;
  color: var(--color-text-muted);
  margin: 0 0 10px;
}

.station-card-best {
  font-size: var(--text-caption);
  line-height: 1.45;
  color: var(--color-text-soft);
  margin: 0;
  padding-top: 10px;
  border-top: 1px solid var(--color-border);
}

.station-card-label {
  display: block;
  margin-bottom: 4px;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--color-orange);
}

.section-lead a {
  color: var(--color-orange);
  font-weight: 600;
  text-decoration: none;
}

.section-lead a:hover {
  text-decoration: underline;
}

.section-more-toggle {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  margin: 0 0 var(--space-2);
  padding: 0;
  border: none;
  background: none;
  font-family: var(--font-body);
  font-size: var(--text-body-sm);
  font-weight: 600;
  color: var(--color-orange);
  cursor: pointer;
}

.section-more-toggle:hover { text-decoration: underline; }

.section-more-chevron {
  width: 6px;
  height: 6px;
  border-right: 2px solid currentColor;
  border-bottom: 2px solid currentColor;
  transform: rotate(45deg);
  transition: transform 0.2s;
}

.section-more-toggle.is-open .section-more-chevron {
  transform: rotate(-135deg);
}

.section-more.is-collapsed { display: none; }
.section-more.is-open { display: block; }

.mobile-jump {
  display: none;
  position: fixed;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 54;
  padding: 8px var(--gutter) calc(8px + env(safe-area-inset-bottom));
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-top: 1px solid var(--color-border);
  gap: 6px;
  overflow-x: auto;
  scrollbar-width: none;
  transform: translateY(110%);
  opacity: 0;
  pointer-events: none;
  visibility: hidden;
  transition:
    transform 0.28s var(--ease-smooth),
    opacity 0.22s ease,
    visibility 0.22s;
}

.mobile-jump.is-visible {
  transform: translateY(0);
  opacity: 1;
  pointer-events: auto;
  visibility: visible;
}

.mobile-jump::-webkit-scrollbar { display: none; }

@media (max-width: 919px) {
  .mobile-jump { display: flex; }
  body.has-mobile-jump {
    padding-bottom: calc(56px + env(safe-area-inset-bottom));
  }
  body.has-mobile-jump #back-to-top {
    bottom: calc(64px + env(safe-area-inset-bottom));
  }
  .mobile-jump-link {
    min-height: 44px;
    display: inline-flex;
    align-items: center;
    padding: 10px 14px;
  }
}

.mobile-jump-link {
  flex: none;
  padding: 8px 14px;
  font-size: var(--text-caption);
  font-weight: 600;
  color: var(--color-text-muted);
  border: 1px solid var(--color-border);
  border-radius: 999px;
  background: #fff;
  white-space: nowrap;
  transition: color 0.22s ease, border-color 0.22s ease, transform 0.22s var(--ease-smooth), box-shadow 0.22s ease;
}

.mobile-jump-link:hover,
.mobile-jump-link.is-active {
  color: var(--color-navy);
  border-color: var(--color-orange);
}
.mobile-jump-link.is-active {
  box-shadow: 0 2px 10px rgba(255, 74, 0, 0.14);
  transform: translateY(-1px);
}

/* ── Scroll reveal & card micro-interactions ── */
.reveal {
  opacity: 0;
  transform: translateY(16px);
  transition:
    opacity 0.55s var(--ease-smooth),
    transform 0.55s var(--ease-smooth);
  transition-delay: var(--reveal-delay, 0ms);
}
.reveal.is-revealed {
  opacity: 1;
  transform: translateY(0);
}

.stat-card,
.audience-card,
.format-card,
.budget-tier,
.factor-card,
.tip-card,
.station-card,
.framework-card,
.sme-card,
.split-insight-card,
.chart-panel,
.verdict-card,
.pull-quote,
.callout {
  transition: transform 0.28s var(--ease-smooth), box-shadow 0.28s var(--ease-smooth);
}

@media (hover: hover) and (pointer: fine) {
  .stat-card:hover,
  .audience-card:hover,
  .format-card:hover,
  .budget-tier:hover,
  .factor-card:hover,
  .tip-card:hover,
  .station-card:hover,
  .framework-card:hover,
  .sme-card:hover,
  .chart-panel:hover,
  .verdict-card:hover,
  .split-insight-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 8px 24px rgba(14, 30, 60, 0.08);
  }
  .sme-card.sme-yes:hover,
  .split-insight-card.split-insight-card--yes:hover {
    box-shadow: inset 0 2px 0 0 #1F8A5B, 0 8px 24px rgba(14, 30, 60, 0.08);
  }
  .sme-card.sme-no:hover,
  .split-insight-card.split-insight-card--no:hover {
    box-shadow: inset 0 2px 0 0 #C43D2E, 0 8px 24px rgba(14, 30, 60, 0.08);
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .site-header,
  .reveal,
  .stat-card,
  .audience-card,
  .format-card,
  .budget-tier,
  .factor-card,
  .tip-card,
  .station-card,
  .framework-card,
  .sme-card,
  .chart-panel,
  .verdict-card,
  .pull-quote,
  .callout,
  .nav-link,
  .nav-cta,
  .hero-btn,
  .btn-primary,
  .btn-secondary,
  #back-to-top,
  .mobile-jump-link,
  .faq-answer,
  .faq-sign,
  .bar-fill {
    transition: none !important;
    animation: none !important;
  }
  .reveal {
    opacity: 1;
    transform: none;
  }
  .site-header.is-hidden {
    transform: none;
    pointer-events: auto;
  }
}

/* ── Mobile polish (guides + taxi page) ── */
@media (max-width: 640px) {
  .body-grid {
    padding-top: var(--space-4);
    gap: var(--space-4);
  }

  .guide-header {
    flex-direction: column;
    align-items: flex-start;
  }

  .guide-jumps {
    width: 100%;
  }

  .guide-jump {
    min-height: 40px;
    align-items: center;
  }

  .related-header {
    flex-wrap: wrap;
    row-gap: 10px;
  }

  .related-header h2 {
    flex: 1 1 100%;
  }

  .related-header a {
    white-space: normal;
  }

  .pull-quote {
    padding: 20px 18px 20px 2.75rem;
    font-size: 1rem;
  }

  .pull-quote::before {
    left: 0.75rem;
    top: 0.55rem;
    font-size: 2.25rem;
  }

  .cta-buttons {
    flex-direction: column;
    align-items: stretch;
  }

  .cta-buttons .btn-primary,
  .cta-buttons .btn-secondary {
    display: inline-flex;
    width: 100%;
    text-align: center;
    justify-content: center;
    align-items: center;
  }

  .cta-contact {
    overflow-wrap: anywhere;
  }

  .faq-question {
    min-height: 44px;
    padding-right: 36px;
  }

  .faq-item.is-open .faq-answer {
    padding-right: 16px;
  }

  .section-more-toggle {
    min-height: 44px;
    padding: 6px 0;
  }

  .stat-card,
  .audience-card,
  .format-card-body,
  .budget-tier-body,
  .chart-panel {
    padding-left: 16px;
    padding-right: 16px;
  }

  .format-card-prices,
  .format-card-footer {
    padding-left: 16px;
    padding-right: 16px;
  }

  #back-to-top {
    right: 14px;
    width: 44px;
    height: 44px;
  }
}

@media (max-width: 359px) {
  .stat-cards {
    grid-template-columns: 1fr;
  }

  .hero-metrics-inner {
    grid-template-columns: 1fr;
  }

  .hero-metrics-inner .hero-metric {
    border-right: none;
    border-bottom: 1px solid rgba(255, 255, 255, 0.1);
  }

  .hero-metrics-inner .hero-metric:last-child {
    border-bottom: none;
  }
}

.interactive-table,
.formats-grid .format-card {
  border-radius: var(--radius-card);
}

.formats-grid .format-card {
  box-shadow: var(--shadow-subtle);
}

/* ═══════════════════════════════════════════
   Case study layout - York Street (dedicated)
   Story-first, single column, scannable
   ═══════════════════════════════════════════ */
body.case-study {
  background: #f4f6fa;
  overflow-x: clip;
}

body.case-study .body-grid {
  padding-top: var(--space-5);
}

body.case-study.is-reading .toc-aside {
  top: 24px;
}

.cs-spine {
  max-width: var(--page-max);
  margin: var(--space-4) auto 0;
  padding: 0 var(--gutter);
  position: relative;
  z-index: 1;
}
.cs-spine-track {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--color-border);
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  overflow: hidden;
  box-shadow: var(--shadow-subtle);
}
@media (min-width: 720px) {
  .cs-spine-track { grid-template-columns: repeat(4, 1fr); }
}
.cs-spine-step {
  background: #fff;
  padding: 20px 18px 22px;
}
.cs-spine-num {
  display: block;
  margin: 0 0 10px;
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-orange);
}
.cs-spine-title {
  margin: 0 0 6px;
  font-family: var(--font-heading);
  font-weight: 900;
  font-size: 0.95rem;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  color: var(--color-navy);
}
.cs-spine-text {
  margin: 0;
  max-width: none;
  font-size: 0.8125rem;
  line-height: 1.45;
  color: var(--color-text-muted);
}

.cs-main {
  min-width: 0;
  max-width: var(--content-max);
  padding: 0 0 var(--space-6);
}

body.case-study .guide-header {
  margin-bottom: var(--space-4);
}

.cs-section {
  margin: 0 0 clamp(48px, 7vw, 80px);
  scroll-margin-top: calc(var(--header-height) + 16px);
}

body.case-study.is-reading .cs-section {
  scroll-margin-top: 24px;
}
.cs-section-label {
  margin: 0 0 10px;
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--color-orange);
}
.cs-section h2 {
  margin: 0 0 12px;
  font-size: clamp(1.5rem, 2.5vw, 2rem);
  letter-spacing: -0.02em;
  color: var(--color-navy);
}
.cs-section-lead {
  margin: 0 0 28px;
  max-width: 52ch;
  font-size: 1.0625rem;
  line-height: 1.55;
  color: var(--color-text-muted);
}
.cs-section-lead + .cs-section-lead {
  margin-top: 20px;
  margin-bottom: 0;
}

.cs-contrast {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
}
@media (min-width: 720px) {
  .cs-contrast { grid-template-columns: 1fr 1fr; }
}
.cs-contrast-card {
  padding: 24px 22px;
  border-radius: var(--radius-card);
  border: 1px solid var(--color-border);
  background: #fff;
  box-shadow: var(--shadow-subtle);
}
.cs-contrast-card--problem {
  border-top: 2px solid #C43D2E;
}
.cs-contrast-card--proof {
  border-top: 2px solid #1F8A5B;
  background: #f3faf6;
  border-color: #d5ebe0;
}
.cs-contrast-card h3 {
  margin: 0 0 10px;
  font-family: var(--font-heading);
  font-weight: 900;
  font-size: 0.8rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.cs-contrast-card--problem h3 { color: #C43D2E; }
.cs-contrast-card--proof h3 { color: #1F8A5B; }
.cs-contrast-card p {
  margin: 0;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--color-text-muted);
}

.cs-boards-wrap {
  margin: 0;
  padding: 28px 20px;
  background: #12151c;
  border-radius: 14px;
  overflow: hidden;
}
@media (min-width: 760px) {
  .cs-boards-wrap {
    padding: 32px 28px;
    border-radius: 18px;
  }
}
.cs-boards-caption {
  margin: 0 0 18px;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.55);
  text-align: center;
}
.cs-boards {
  display: grid;
  grid-template-columns: 1fr;
  gap: 14px;
  max-width: 860px;
  margin: 0 auto;
}
@media (min-width: 760px) {
  .cs-boards {
    grid-template-columns: 1fr 52px 1fr;
    align-items: stretch;
  }
}
.cs-board {
  min-height: 240px;
  padding: 28px 24px;
  border-radius: 10px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  box-shadow: 0 20px 50px rgba(0, 0, 0, 0.35);
}
.cs-board--quote { background: #1a1c20; color: #fff; }
.cs-board--answer { background: var(--color-orange); color: #fff; }
.cs-board-tag {
  margin: 0 0 16px;
  font-size: 0.65rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  opacity: 0.7;
}
.cs-board-copy {
  margin: 0;
  font-family: var(--font-heading);
  font-weight: 900;
  font-size: clamp(1.45rem, 3vw, 2.05rem);
  line-height: 1.12;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}
.cs-board-foot {
  margin-top: 28px;
  font-size: 0.8125rem;
  opacity: 0.8;
}
.cs-board-arrow {
  display: none;
  align-self: center;
  width: 52px;
  height: 52px;
  border-radius: 50%;
  background: #fff;
  color: var(--color-navy);
  font-size: 1.35rem;
  font-weight: 800;
  align-items: center;
  justify-content: center;
}
@media (min-width: 760px) {
  .cs-board-arrow { display: flex; }
}
.cs-board-note {
  max-width: 860px;
  margin: 18px auto 0;
  text-align: center;
  font-size: 0.875rem;
  line-height: 1.5;
  color: rgba(255, 255, 255, 0.7);
}

.cs-how {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  overflow: hidden;
  box-shadow: var(--shadow-subtle);
}
.cs-how-step {
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 8px;
  padding: 20px 18px;
  border-bottom: 1px solid var(--color-border);
}
.cs-how-step:last-child { border-bottom: none; }
.cs-how-week {
  font-family: var(--font-heading);
  font-weight: 900;
  font-size: 0.75rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--color-orange);
  padding-top: 2px;
}
.cs-how-step strong {
  display: block;
  margin: 0 0 4px;
  font-size: 0.95rem;
  color: var(--color-navy);
}
.cs-how-step p {
  margin: 0;
  font-size: 0.875rem;
  line-height: 1.5;
  color: var(--color-text-muted);
}

.cs-press-lead {
  display: block;
  padding: 28px 24px;
  margin: 0 0 12px;
  border-radius: var(--radius-card);
  background: var(--color-navy);
  color: #fff;
  text-decoration: none;
  box-shadow: var(--shadow-subtle);
  transition: transform 0.2s, box-shadow 0.2s;
}
a.cs-press-lead:hover {
  color: #fff;
  transform: translateY(-2px);
  box-shadow: 0 14px 32px rgba(14, 30, 60, 0.2);
}
.cs-press-lead-meta {
  margin: 0 0 12px;
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #ffb399;
}
.cs-press-lead h3 {
  margin: 0 0 10px;
  font-size: clamp(1.15rem, 2vw, 1.45rem);
  line-height: 1.2;
  letter-spacing: -0.015em;
  text-transform: uppercase;
  color: #fff;
}
.cs-press-lead p {
  margin: 0 0 16px;
  max-width: 52ch;
  font-size: 0.9375rem;
  line-height: 1.5;
  color: rgba(255, 255, 255, 0.75);
}
.cs-press-lead-cta {
  font-size: 0.8125rem;
  font-weight: 800;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--color-orange);
}
.cs-press-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
}
@media (min-width: 720px) {
  .cs-press-grid { grid-template-columns: repeat(4, 1fr); }
}
.cs-press-item {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 4px;
  min-height: 96px;
  padding: 16px;
  border: 1px solid var(--color-border);
  border-radius: var(--radius-card);
  background: #fff;
  box-shadow: var(--shadow-subtle);
  color: inherit;
  text-decoration: none;
  transition: border-color 0.15s, transform 0.15s;
}
a.cs-press-item:hover {
  border-color: var(--color-orange);
  color: inherit;
  transform: translateY(-1px);
}
.cs-press-name {
  font-family: var(--font-heading);
  font-weight: 900;
  font-size: 0.8rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--color-navy);
}
.cs-press-role {
  font-size: 0.75rem;
  color: var(--color-text-soft);
}


body.case-study .stat-cards {
  margin: 0 0 var(--space-3);
}

.cs-lessons {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
}
@media (min-width: 720px) {
  .cs-lessons { grid-template-columns: repeat(3, 1fr); }
}
.cs-lesson {
  padding: 22px 20px;
  border-radius: var(--radius-card);
  background: #fff;
  border: 1px solid var(--color-border);
  border-top: 2px solid var(--color-orange);
  box-shadow: var(--shadow-subtle);
}
.cs-lesson-num {
  display: block;
  margin: 0 0 12px;
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  color: var(--color-orange);
}
.cs-lesson h3 {
  margin: 0 0 10px;
  font-family: var(--font-heading);
  font-weight: 900;
  font-size: 0.95rem;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  color: var(--color-navy);
}
.cs-lesson p {
  margin: 0;
  font-size: 0.875rem;
  line-height: 1.55;
  color: var(--color-text-muted);
}

.cs-quote {
  margin: 0 0 clamp(48px, 7vw, 80px);
  padding: clamp(28px, 4vw, 40px);
  border-radius: 16px;
  background: #fff;
  border: 1px solid var(--color-border);
  box-shadow: var(--shadow-subtle);
}
.cs-quote p {
  margin: 0 0 20px;
  font-size: clamp(1.05rem, 1.8vw, 1.25rem);
  line-height: 1.55;
  color: var(--color-navy);
  font-weight: 500;
}
.cs-quote cite {
  display: block;
  font-style: normal;
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-orange);
}

@media (prefers-reduced-motion: reduce) {
  .cs-press-lead,
  .cs-press-item { transition: none; }
}